It's All About Results

One of the more obvious characteristics of a strong real estate market is that homes tend to sell quickly. While this is good news for the home seller, it also leaves some wondering why they still had to pay what seems like a large real estate commission when the selling process took so little time. Well, to put it simply, it's all about results.

You should judge your real estate professional's performance by what you net after the sale and also by how smoothly the desired outcome was delivered not by straight commission dollars. Remember, a discounted commission is no bargain, if it also means reduced service and possibly attaining a lower selling price than you might have otherwise realized.

Also keep in mind that real estate commissions are based on a successful outcome, not by the hours put in on the clock. If your real estate salesperson doesn't get you results, then it normally will cost you nothing. How many other professions can you think of that charge only on a satisfactory outcome? On the other hand, real estate salespeople often spend long hours and incur many expenses on various types of activities to help market your home. This can include preparing and placing advertising, holding open houses, prospecting for potential buyers, preparing presentations, exposing your home to prospects, qualifying buyers, and showing your home to other agents and potential buyers. You wouldn't want to pay an hourly rate for all these services especially if your home doesn't sell. The real estate salesperson assumes all the risk of not recovering these costs and the time they devoted to marketing your property.

If your house does sell quickly, it's often an indication of your salesperson's experience and expertise. Even in a strong market, houses won't sell if not enough people know about them. Nor will they sell if they aren't presented well or if they're not priced correctly for current market conditions. In fact, if you're fortunate enough to sell quickly, it will likely occur because your Coldwell Banker salesperson knows how to best take advantage of today's market. . They've already done the groundwork with their own ongoing prospecting, and have an established pool of potential buyers looking for homes in your area, and in your price range. Remember, just because your sale happened quickly doesn't mean there wasn't a great deal of work that went behind it before and after your listing was signed!

So remember, real estate performance should be measured by results in terms of how much you net, how little of your time was wasted, and how little stress the process created for you and your family. In other words, put the focus on how well you were serviced. If it was fast too, then just consider that an added bonus!